consumer behaviour
In Fortnum and Mason, two identical apple baskets with different prices spark curiosity. This reveals that customers pay more for experience, brand loyalty, and status symbols. Yet, it raises questions about whether the ‘stuff’ we buy truly brings us happiness.
Branding
Do you remember the Mighty Morphin Power Rangers? Kids across the world would tune in to each episode. Why? Probably not the unrealistic and convoluted storylines. A simpler answer is in the name: Power! Power shows up as a magnetic force (and even an aphrodisiac) in a number of settings.
Higher Education
From government policies to funding constraints, Brexit uncertainties to global competition, this blog article and podcast examine how British institutions balance academia with their roles as tourism operators and hospitality engines.
Contemporary Marketing
You might have been living under a rock if the term shrinkflation is a new one to you. Just for absolute clarity, the term is the reverse of inflation and is concerned specifically with products as they appear to get smaller and smaller without any material change in price. You
consumer behaviour
Ok, ok - this post isn't actually relating to virology, but I will start off with a story that triggered me to write it in the first place. Last week, I was in Dubai at an event, talking to local business owners. A gentleman approached me with his
metrics
Most marketers are conditioned to measure their performance. By that I mean that most marketers know that they need to demonstrate they've used their budget wisely against some predetermined target or benchmark. Think about when you were younger (although perhaps this still happens you lucky thing!) and you
MANG6262
In today's rapidly evolving business landscape, the essence of marketing has significantly transformed. It is no longer about merely selling products or services; instead, it encompasses a holistic approach towards understanding consumer needs and creating value propositions that resonate with them.
Cheese
In one of my classes last week, I asked students to choose a photo from an earlier blog post I'd written back in June of 22 A Walk in London #007, and from that photo, to write a 200-word blog post as a team. They can write about
Getting Started
The 21st century has seen a revolution in how businesses market their products and services. Digital technology has enabled businesses to reach a global market through websites, mobile apps, social media, and email. Digital marketing offers many advantages, such as increased visibility, cost
Getting Started
Boookends to store references, Devon Think for currating files.
MANG6560
The Ansoff Matrix is a strategic planning tool that helps organisations determine their product and market growth strategy. The matrix was developed by Igor Ansoff and is based on four growth strategies: 1. Market Penetration: This strategy involves increasing sales of existing products to existing markets. 2. Market Development: This
Generation Z, otherwise known as Gen Z, is the generation born between 1995 and 2012, following the Millennials. These individuals have grown up in the world of the Internet, smartphone and social media. As a result, Gen Z is constantly plugged in to the virtual world and are possibly (debatable)