Who is Apple Kidding with Lil Finder Guy?
Big tech is showing the world its 'warmth' problem
Prof. Rob Angell
Regarded as an authority on marketing and technology. Author of the World's best known Martech annual survey and Professor at the University of Stirling.
The (Real) Challenge with the Diamond Organisation
Should we really be predicting the diamond is here to stay?
What the death of the gold-watch career tells us about marketing effectiveness
How careers and marketing effectiveness move together
The Great AI Build
Firms may be building in-house, faster, but what happens afterwards?
This article was written by AI
When is a "made by a machine" label tricky?
Imagine if your baker couldn’t name different types of flour
Why a progressive, fast paced discipline is stuck in middle ages
The missing ingredient in the UK’s new food waste scheme
England is heading in the right direction with food waste but policy makers need to look harder at the scheme
martech
What’s your IQ? Your MartechIQ
Why the 15,000-app explosion has made traditional marketing audits obsolete.
University
Decoding Data: A Ready Reckoner to Statistical Analysis for Marketing Dissertations
Data analysis can often be daunting, particularly when trying to determine the most appropriate statistical test for your unique set of data.
Branding
The remarkable Creed Aventus
How do you set your own prices? A dive on the House of Creed
Branding
You've got the Power!
Do you remember the Mighty Morphin Power Rangers? Kids across the world would tune in to each episode. Why? Probably not the unrealistic and convoluted storylines. A simpler answer is in the name: Power! Power shows up as a magnetic force (and even an aphrodisiac) in a number of settings.
Contemporary Marketing
Unpacking the real consequences of shrinkflation
You might have been living under a rock if the term shrinkflation is a new one to you. Just for absolute clarity, the term is the reverse of inflation and is concerned specifically with products as they appear to get smaller and smaller without any material change in price. You