Regarded as an authority on marketing and technology. Author of the World's best known Martech annual survey and Professor at the University of Stirling.
consumer behaviour
Ok, ok - this post isn't actually relating to virology, but I will start off with a story that triggered me to write it in the first place. Last week, I was in Dubai at an event, talking to local business owners. A gentleman approached me with his
metrics
Most marketers are conditioned to measure their performance. By that I mean that most marketers know that they need to demonstrate they've used their budget wisely against some predetermined target or benchmark. Think about when you were younger (although perhaps this still happens you lucky thing!) and you