Who is Apple Kidding with Lil Finder Guy?
Big tech is showing the world its 'warmth' problem
Latest
Who is Apple Kidding with Lil Finder Guy?
Big tech is showing the world its 'warmth' problem
The (Real) Challenge with the Diamond Organisation
Should we really be predicting the diamond is here to stay?
What the death of the gold-watch career tells us about marketing effectiveness
How careers and marketing effectiveness move together
The Great AI Build
Firms may be building in-house, faster, but what happens afterwards?
This article was written by AI
When is a "made by a machine" label tricky?
Imagine if your baker couldn’t name different types of flour
Why a progressive, fast paced discipline is stuck in middle ages
The missing ingredient in the UK’s new food waste scheme
England is heading in the right direction with food waste but policy makers need to look harder at the scheme
behavioural-science
The Locked Chocolate Aisle: How Incentives, Risk, and AI Are Reshaping Retail Behaviour
Chocolate bars in lockboxes sound like a quirky news story. In reality, they reveal how incentives, risk management, and AI‑driven surveillance collide on the supermarket shelf – and why marketers, not just loss‑prevention teams, should care.
martech
What’s your IQ? Your MartechIQ
Why the 15,000-app explosion has made traditional marketing audits obsolete.
The "Friend Finding" Feature No One Asked For: OpenAI’s Pivot to Surveillance Capitalism
How the February 2026 privacy update transforms ChatGPT from a tool into a tracking ecosystem.
Higher Education
Rethinking Internationalisation: A Strategic Framework for Higher Education Leadership
Global higher education stands at a critical juncture. Shifting geopolitical realities, funding challenges, and increasing competition for global talent are reshaping the landscape in which universities operate.
Business Strategy
The 6 Stages of Marketing Evolution (And Why Most Businesses Are Stuck in the Past)
From Henry Ford to TikTok, marketing has moved from simple production to psychological prediction. Explore 6 eras through cases like Haier and Nokia to understand why the 'Hard Sell' has had its day.