Getting Started
University Learning: Soft Skills at a Basic Level #008
The importance of transferable skills as part of a degreee programme
Latest
seminar class
A WALK IN LONDON #007
Consider the following extract from Collier & Collier (1986, page 79) . “City streets can be a practical laboratory for photographic analysis of an urban society. The cultural, economic, and racial characteristics of urban areas can be examined in the ebb and flow of city thoroughfares. This flow of
History
Websites and Apps, why bother? #006
I want us to consider why we have web sites, why we have apps.
History
The 00ies. iPod, AdWords. Quote me happy. #004
At the start of the century there were real concerns that computers may stop working due to the design their internal clocks only working on 2 digits rather than 4 digits. It was a busy time in the tech landscape. Apple released the iPod in 2001 and Google started Adwords
History
Post 2008. The age of ‘Mobile’. #005
Since 2008 we have seen a step change in the use of mobile phones and associated technologies. As with many things, some of that changes has been for the positive and some for the negative.
History
The 1990s, Windows, Mobile Phones And The Matrix. #003
Windows 3.1 I remember Windows 3.1, DOS, and System 6 on my Mac Classic. In the big scheme of things, Windows hasn't been around that long. We take many of these things for granted. In the early 1990s, we moved into the domain of Google. A
History
1945 - the 80s. Memex, and the changing face of technology... #002
This is a history lesson. There will be people reading, listening or watching parts of my blog that think that 10 years in the past is a considerable period of time. Most of my students are between 18 and 25 years old. If I ask them to remember what it
definitions
Defining Digital Marketing #001
There are numerous definitions of digital marketing as there are for marketing more widely. The traditional definitions of marketing have historically been process driven or society driven. You might consider authors such as Kotler, and areas such as consumer needs and wants, anticipation, satisfaction and profit. Kannan & Honghuang (2017)