Contemporary Marketing

Unpacking the real consequences of shrinkflation

You might have been living under a rock if the term shrinkflation is a new one to you. Just for absolute clarity, the term is the reverse of inflation and is concerned specifically with products as they appear to get smaller and smaller without any material change in price. You

MANG6262

MANG6262 - Week 1 An Introduction to Contemporary Marketing Practice #019

In today's rapidly evolving business landscape, the essence of marketing has significantly transformed. It is no longer about merely selling products or services; instead, it encompasses a holistic approach towards understanding consumer needs and creating value propositions that resonate with them.