Business Strategy
From Henry Ford to TikTok, marketing has moved from simple production to psychological prediction. Explore 6 eras through cases like Haier and Nokia to understand why the 'Hard Sell' has had its day.
marketing-education
To study the future of AI, you must look to the past of psychology. This blueprint for an empirical dissertation on Generative Engine Optimization (GEO) shows how to anchor modern tech in established theory and design a rigorous experiment for a distinction grade.
marketing-education
Most dissertation proposals are rejected because they lack scope, not potential. Discover five distinction-grade Marketing dissertation topics for 2026 that hit the 'Golden Triad' of Currency, Criticality, and Focus—from the rise of AI Agents to the psychology of 'De-Influencing'.
behavioural-science
As Trump returns to power and tariffs rise, core marketing models rooted in stability face new challenges. This article explores how political disruption is reshaping both marketing strategy and how the subject is taught in business schools worldwide.