History
At the start of the century there were real concerns that computers may stop working due to the design their internal clocks only working on 2 digits rather than 4 digits. It was a busy time in the tech landscape. Apple released the iPod in 2001 and Google started Adwords
History
Since 2008 we have seen a step change in the use of mobile phones and associated technologies. As with many things, some of that changes has been for the positive and some for the negative.
History
Windows 3.1 I remember Windows 3.1, DOS, and System 6 on my Mac Classic. In the big scheme of things, Windows hasn't been around that long. We take many of these things for granted. In the early 1990s, we moved into the domain of Google. A
History
This is a history lesson. There will be people reading, listening or watching parts of my blog that think that 10 years in the past is a considerable period of time. Most of my students are between 18 and 25 years old. If I ask them to remember what it
definitions
There are numerous definitions of digital marketing as there are for marketing more widely. The traditional definitions of marketing have historically been process driven or society driven. You might consider authors such as Kotler, and areas such as consumer needs and wants, anticipation, satisfaction and profit. Kannan & Honghuang (2017)