artificial intelligence
The "Clean Web" is dead. As OpenAI pivots to ads, we analyse the shift through Doctorow’s "Enshittification" theory and the rise of Paid Answer Optimisation. Plus: The Friday Briefing on Balenciaga’s ugly luxury, the TikTok deal, and Apple’s Gemini pivot.
artificial intelligence
To study the future of AI, you must look to the past of psychology. This blueprint for an empirical dissertation on Generative Engine Optimization (GEO) shows how to anchor modern tech in established theory and design a rigorous experiment for a distinction grade.
Marketing Strategy
A sudden traffic spike from Lanzhou, China, isn't a viral hit, it's a data integrity problem. We explore how this AI bot wave is distorting your GA4 metrics, creating "conversion rate illusions," and the strategic steps you must take to filter the noise.
virtual influencers
AI-generated models like Lil Miquela and Shudu are redefining fashion marketing. Discover how brands like H&M are embracing digital twins, the benefits they offer, and the ethical questions they raise about authenticity and diversity.